THE BRIEF
Viva Plus is jelly with a mixture of vitamins. It is the first brand to bring various vitamins in the form of jelly as a new alternative of taking vitamins, that it doesn’t have to be a vitamin water only.
THE IDEA
We picked up the benefits of each vitamin and told the story through the dramatic events of a young man who had just been heartbroken. With a senior friend giving advice when encountering things that provoke feelings, the senior friend would then suggest vitamins for nourishment, to recover from the drama quickly
