THE BRIEF
PrimaNest has been known to a specific group for a long time. PrimaNest wants to expand the customer base, by focusing on the target group of teenagers and those who do not care about brandnames.
And most importantly, PrimaNest contains “Bird’s Nest” as its main ingredient that helps take care and rejuvenate the skin from the inside, which is more of sustainable care.
THE IDEA
We use demonstration as a way of telling stories about the qualities of PrimaNest, to show its effectiveness in taking care and rejuvenation within the skin layer. By providing separate types of care for each problem, consumers could see that PrimaNest could solve skin problems, whether it’s blemishes, acne, or various issues from their causes.
