Speaking Through Sound
To celebrate the 60th anniversary of Pravit Group, the manufacturer of “Ruea Bai Kai Mook” and “Rung Arun” fertilizers, we developed a highly localized music marketing campaign. We composed an original song—both lyrics and melody—featuring down-to-earth messaging tailored to deeply resonate with the agricultural community.
By partnering with ‘Ekachai,’ a celebrated singer highly beloved by provincial audiences and farmers, we ensured a strong emotional connection. Furthermore, we strategically planned the audio materials for maximum local reach, optimizing them for grassroots channels such as local radio broadcasts, PR event booths, and mobile promotional trucks across the provinces.
60 Years of Empowering Thai Agriculture
A strategic branding and corporate storytelling project capturing the legacy of Pravit Group and its affiliates. With a proud 60-year history of producing premium fertilizers for Thai farmers, the narrative focuses on their core mission: continuously elevating product quality and driving the sustainable growth of Thailand’s agricultural sector for generations to come.
