THE BRIEF
Workpoint and Sappe joined to get into candy business together. By using the character “Kru Pensri” from the popular program of Workpoint, Hok Chak Krub Jarn, which is a show with high ratings and has a fan base of millions. The candy would have different selling points from general candies, by having spicy and sour taste while being soft and chewy.
THE IDEA
We started by applying Kru Pensri’s character, who is funny, annoying person with a calm, meanny face, into the names of the tastes. If it’s spicy, must be “Spicy Saperd Saprat” If it’s sour, it must be “Sour Sprood Spreed” to make them different from normal spicy or sour candies.
Then we presented Kru Pensri Candy which, when chewing, unexpected reactions occurred. It’s a fun reaction that everyone wanted to try.
THE RESULTS
The feedback on communication side, it was widely known from Tukky’s fan base and Workpoint channel. But what made everyone happy was that the product was sold in Seven Eleven. There were increasing orders all the time, especially the sour taste that Sour Sprood Spreed, as exclaimed.
