THE BRIEF
After talking with Mr. X, Managing Director of EKI-IVF, Infertility Care and Treatment Center, that he wanted to help promote the service center, which was affiliated with Ekachai Hospital, to introduce young women of the new generation to know EKI-IVF, which foreigners usually took a flight to use the service frequently. It was highly reliable in foreign countries. This year, he wanted Thai people to know it as an alternative.
THE IDEA
We started with the problem that the customer gave which was to get people to pay attention and remember the name of the center. We also look deeper on how to make everyone feel good about the center without using the services. More importantly, in the online world, there were many distractions. How should we keep everyone interested and follow our communication from start to finish? Therefore, they were the reason of making advertising clips using young children to talk to the audience.
THE RESULTS
We started with the problem that the customer gave which was to get people to pay attention and remember the name of the center. We also look deeper on how to make everyone feel good about the center without using the services. More importantly, in the online world, there were many distractions. How should we keep everyone interested and follow our communication from start to finish? Therefore, they were the reason of making advertising clips using young children to talk to the audience.
